Teri SharpPublic Relations Manager419-255-8000 ext. firstname.lastname@example.org
Art in Bloom takes place May 8-11, 2014
A florist’s modus operandi is usually bouquet first, vase second.
But florists will embark on a new creative challenge when they are paired with Toledo Museum of Art glassblowers for Art in Bloom, a four-day event that kicks off May 8. The florist/glass artist teams will collaborate creatively on vessels for their arrangements, from the classic to the abstract, which will be displayed throughout the Glass Pavilion.
“In this case, the container is part of the art form, if not more significant than the flowers,” said Keith Brooks, a participating florist. “That’s what makes this neat.”
Organized by the Museum’s Ambassadors volunteer group, Art in Bloom takes the celebration of all things floral further with an exhibition of arrangements inspired by the Museum’s collection, a black tie gala, a talk by Southern Living editor-at-large James Farmer and a Mother’s Day brunch. Proceeds from the event support TMA art education programs.
Art in Bloom events have been part of fundraising efforts for museums across the country for decades, but the Toledo Museum of Art’s role as the birthplace of the Studio Glass Movement provides a special perspective, according to Director Brian Kennedy.
“Glass is an essential part of our legacy, and it’s a medium we continue to explore in new ways,” Kennedy said. “Introducing the vessel as an equal part of the floral arrangement will be a unique visual opportunity.”
The festivities also bring a garden-inspired season to a close at the Museum, as they coincide with the last days of the major exhibition The Art of the Louvre’s Tuileries Garden. The show, which closes May 11, examines the landscape architecture of the Parisian park and its role as a muse to artists with sculpture, paintings, photographs and architectural models.
The TMA Ambassadors were established in 1957 and, through their volunteer work in the decades since, have organized an annual membership drive, created the fine art retail space Collector’s Corner, written the award-winning cookbook “Art Fare,” and created the Museum Library League. Cindy Rimmelin, an Ambassador and co-organizer of Art in Bloom, hopes their latest initiative will be equally successful.
“The Ambassadors before us set a very high standard for fundraising and audience building,” Rimmelin said. “We can only hope to continue that ethos.”
For more information, visit toledomuseum.org/events/art-in-bloom.
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