A series of free talks, films and tours, capped by an Election Night party, are planned in conjunction with a new exhibition about political ads at the Toledo Museum of Art.
The first speaker is the author of the new book The Bellwether: Why Ohio Picks the President. Kyle Kondik, who also is managing editor for the nonpartisan political forecasting newsletter Sabato’s Crystal Ball, will explain Ohio’s remarkable record as a predictor of presidential election winners on Sept. 22, just days ahead of the first presidential debate in Dayton. The free event at 7 p.m. in the Peristyle is being presented jointly by the Museum and the Toledo Lucas County Public Library.
Other speakers include University of Michigan political scientist Ted Brader; American Press Institute senior manager Jane Elizabeth; University of Michigan musicologist Mark Clague; and media, entertainment and technology executive/advisor Don Levy.
I Approve This Message: Decoding Political Ads is a first-of-its-kind art museum exhibition that offers an in-depth exploration of how political ads combine images, music, special effects and language to capture votes. Using videos, graphics and interactive media, the immersive exhibition reflects recent behavioral studies and shows how emotional triggers may impact rational thinking.
Organized by the Toledo Museum of Art and HonestAds, the nonpartisan exhibition opens July 14 and continues through Election Day on Nov. 8. TMA commissioned Thinc Design of New York City to design the exhibition and Madhouse of Toledo to provide creative and design support.
I Approve This Message: Decoding Political Ads is presented by Taylor Cadillac with additional support from Block Communications, Inc. and ProMedica, the 2016 Exhibition Program Sponsor. Admission is free.
Below is a list of more than a dozen programs taking place in conjunction with the exhibition:
FREE Gallery Talk
Exhibition Tour with the Curators
July 16: 2 p.m. Canaday Gallery
Join exhibition co-curators Adam Levine, associate director of TMA, and Harriett Levin Balkind, guest curator, as they explain how emotional triggers are used in political advertising to capture votes. Balkind is founder of HonestAds, a nonpartisan nonprofit working to bring people into-the-know about political advertising.
Kyle Kondik, Why Ohio Picks the President
Sept. 22: 7 p.m., Peristyle
Kyle Kondik, author of the new book The Bellwether: Why Ohio Picks the President from Ohio University Press and managing editor for the nonpartisan political forecasting newsletter Sabato’s Crystal Ball, uses data-driven research and historical documentation to explain Ohio’s remarkable record as a predictor of presidential election results. He also will discuss why the state is essential to the 2016 election and beyond. The guest lecture is presented by the Toledo Lucas County Public Library and the Toledo Museum of Art. A book signing and reception in Libbey Court will follow the presentation.
Ted Brader, Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
Sept. 24: 2 p.m., Little Theater
Researcher Ted Brader, author of the book Campaigning for Hearts and Minds, will discuss how emotional appeals in political ads work. A professor of political science at the University of Michigan and faculty member in the Center for Political Studies in the Institute for Social Research, he has received multiple grants from the National Science Foundation for his studies of political psychology, political communication, public opinion and voting behavior. A book signing will follow in Libbey Court.
Jane Elizabeth, Fact-Challenged: Finding Truth and Accuracy in a Fact-Resistant World
Oct. 1: 2 p.m., Little Theater
Jane Elizabeth, a senior manager at the American Press Institute, will discuss the challenges journalists face in reaching voters with the facts during a fact-challenged campaign advertising season.
Mark Clague, How Music Helps Elect the President
Oct. 8: 2 p.m., Little Theater
The power of music to inspire devotion and mobilize individuals to action is no less evident in electoral politics than on the football field. University of Michigan musicologist Mark Clague will discuss how music has responded to and even shaped presidential contests in the United States, showcasing songs ranging from 19th century parodies to today’s pop anthems.
Don Levy, The Impact of the Visual
Oct. 27: 2 p.m., Little Theater
Media, entertainment and technology executive/advisor Don Levy discusses the persuasive power of visual effects, illusion and perception. He will show how the images we see, whether on the big screen in movies, on television, online or in print, present a distorted reality and challenge our ability to separate fact from fiction.
Eye on the Campaign: Celluloid Politico Film Series
Wag the Dog (1997, 97 minutes)
Sept. 1: 7 p.m., Little Theater
Introduced by University of Toledo film student Evan Sennett, Wag the Dog was directed by Barry Levinson and stars Robert DeNiro, Dustin Hoffman and Anne Heche. Eye on the Campaign: Celluloid Politico is a film series sponsored by the University of Toledo’s School of Visual and Performing Arts in conjunction with the Toledo Museum of Art and the exhibition I Approve This Message.
A Face in the Crowd (1957, 126 minutes)
Oct. 6: 7 p.m., Little Theater
Introduced by Matt Yokey, University of Toledo associate professor of film, A Face in the Crowd was directed by Eliza Kazan and stars Andy Griffith and Patricia Neal. Eye on the Campaign: Celluloid Politico film series is sponsored by the University of Toledo’s School of Visual and Performing Arts in conjunction with the Toledo Museum of Art and the exhibition I Approve This Message.
Bulworth (1998, 108 minutes)
Nov. 3: 7 p.m., Little Theater
Introduced by Holly Hey, University of Toledo associate professor of film, Bulworth was directed by Warren Beatty and stars Beatty, Halley Berry and Don Cheadle. Eye on the Campaign: Celluloid Politico is a film series sponsored by the University of Toledo’s School of Visual and Performing Arts in conjunction with the Toledo Museum of Art and the exhibition I Approve This Message.
Free Public Tours
Join a discussion about the themes of the exhibition and how they connect with the Museum’s collection on a docent-led tour.
Sept. 2, 16, 30: 6 p.m.
Sept. 9: 7 p.m.
Oct. 7: 7 p.m.
Oct. 14: 6 p.m.
Nov. 4: 6 p.m.
Other Special Events
Color Wheels Community Bike Ride: I Approve This Message Precinct Ride
Aug. 27: 10 a.m., Meet at the Parkwood entrance to the Glass Pavilion
Join this TMA bike ride that explores the eccentric boundary of a political precinct, with stops at major party precinct headquarters as they ramp up for the Nov. 8 election. Space is limited and pre-registration is required. To sign up, email email@example.com or call 419-255-8000 ext. 7453.
Bill Yosses, The White House State Dinner: Lessons in Soft Power plus Stories of Cultural Diplomacy
Oct. 21: 7 p.m., GlasSalon
William “Bill” Yosses, a Toledo native and founder of Kitchen Garden Laboratory, served as the White House Executive Pastry Chef under Presidents George W. Bush and Barack Obama. With his insider’s perspective, he intertwines anecdotes about his time at the White House under two administrations – one Republican, one Democrat – with a discussion about how understanding the food we eat on a molecular level can help create a food literate America. This ticketed event is presented as part of Art in Food, a week-long series of programs presented by the TMA Ambassadors.
Election Night Party
Nov. 8: Spend Election Night at the Toledo Museum of Art celebrating the conclusion of the 2016 political advertising season. Watch for details this fall on the Museum’s social media sites or visit approve.toledomuseum.org/